Marketing Operations Specialist

Dallas, TX, TX

Full Time

Experienced

The Marketing Operations Specialist is a pivotal role that combines technical expertise, analytical skills, and campaign execution to drive impactful marketing efforts. This role focuses on building, implementing, and optimizing multi-channel campaigns while ensuring seamless automation and data-driven decision-making. The Marketing Operations Specialist works closely with marketing, creative, and analytics teams to deliver high-quality, results-oriented campaigns.

Key Responsibilities

Campaign Development & Execution

Build and deploy responsive landing pages optimized for user experience and conversions.
Create and schedule email campaigns using platforms like HubSpot, ensuring cross-device compatibility.
Execute direct mail campaigns using tools like Postalytics, ensuring alignment with digital efforts.
Develop event-specific campaigns, including attendee confirmations, reminders, and surveys.

Automation & Workflow Management

Design and manage marketing automation workflows, including drip campaigns and triggered follow-ups.
Integrate automation systems with CRM tools like HubSpot to ensure seamless lead nurturing.
Optimize workflows for efficiency, reducing manual tasks while maintaining campaign quality.

Data Analysis & Reporting

Monitor and analyze campaign performance metrics (open rates, click-through rates, conversions) using tools like HubSpot and Google Analytics.
Provide actionable insights to improve campaign effectiveness and overall ROI.
Generate comprehensive reports for leadership, detailing performance trends and optimization recommendations.

Audience Segmentation & Personalization

Leverage tools like HubSpot to segment audiences based on behavior, engagement, and demographics.
Personalize email and direct mail campaigns to maximize engagement and conversions.
Conduct advanced segmentation for targeted donor outreach, dynamic retargeting, and upselling opportunities.

Template & Asset Management

Develop and maintain a centralized library of reusable templates for landing pages, emails, and direct mail assets.
Ensure all templates meet accessibility standards and align with organizational branding.

Collaboration & Cross-Channel Coordination

Partner with creative and content teams to ensure cohesive messaging and visual alignment across channels.
Coordinate campaigns across digital (email, landing pages, social media) and traditional (direct mail, print) platforms.

Q&A Testing & Optimization

Conduct quality assurance testing for all assets to ensure functionality across devices, platforms, and browsers.
Perform A/B testing for email subject lines, landing page layouts, and CTAs to identify the most effective strategies.

Innovation & Trend Monitoring

Stay informed about emerging trends in marketing automation, data analytics, and campaign optimization.
Recommend and implement new tools or strategies to enhance marketing efficiency and effectiveness.

Skills and Qualifications

Technical Skills

Proficiency in HubSpot for automation, segmentation, and performance tracking.
Experience with direct mail platforms like Postalytics or similar tools.
Basic HTML/CSS skills for asset customization.
Knowledge of Google Analytics and other reporting tools for campaign analysis.

Analytical & Organizational Skills

Strong analytical abilities to interpret data and provide actionable insights.
Exceptional project management skills to coordinate multiple campaigns simultaneously.
A detail-oriented mindset is needed to ensure accuracy and consistency across all deliverables.

Interpersonal Skills

Excellent communication and collaboration skills to work effectively with cross-functional teams.
Ability to explain technical concepts to non-technical stakeholders in an accessible manner.

Experience

Bachelor’s degree in Marketing, Communications, Business, or a related field.
3-5 years of experience in marketing operations, campaign execution, or a similar role.
Proven track record of managing multi-channel campaigns and delivering measurable results.

Preferred Competencies

Experience with additional tools like WordPress, Salesforce, or Tableau.
Familiarity with ADA accessibility standards for digital content.
Knowledge of SEO best practices for landing pages and digital assets.

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Scenario: Campaign Performance Troubleshooting
You notice open rates and conversions have dropped for a multi-channel campaign that includes email, direct mail, and landing pages. Leadership is looking to you for insights. How would you investigate and troubleshoot this? What data would you analyze, and what optimizations might you suggest to improve performance?*

Scenario: Marketing Automation Setup
You’re tasked with launching a donor re-engagement campaign using HubSpot. You need to automate emails, personalize content, and segment your audience. Walk us through how you’d set this up from start to finish. What specific tools, workflows, or strategies would you use to ensure successful execution and measurable engagement?*

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